Jean-Claude Biver on Baselworld 2018 and the Digital Era

Jean-Claude Biver on Baselworld 2018 and the Digital Era – Jean-Claude Biver talks about outstanding premieres, the qualities of a watch, and the importance of Baselworld 2018. Jean-Claude Biver, Head of the watch division at LVMH (Hublot, Zenith, TAG Heuer).

“The more we network with one another digitally, the more important eye contact becomes.”

What was the most important premiere of your life?

Jean-Claude Biver: Without a doubt, the most impor tant premiere of my life came in 1983 with Blancpain’s first watch with moon phase and complete calendar. The second important premiere was Hublot’s Big Bang. And fortunately, there was also a third: namely, Zenith’s Defy 21.

What important premieres will we experience at Baselworld 2018?

Jean-Claude Biver: Zenith’s Defy Inventor, Hublot’s Ferrari Techframe II and TAG Heuer’s Grand Carrera 2018.

How do you recognise the quality of a watch?

Jean-Claude Biver: Design, material, craftsmanship and calibre each influence the quality of a watch. One cannot differentiate the various percentages which each aspect contributes to the overall quality because the product and its quality are the sum of their parts. It is clear that one or the other element plays a greater or smaller role in the various models offered by a particular brand. But ultimately, nearly all parts must be equally represented in a product.

“Quality is the Sum of its Parts.”

Baselworld offers opportunities to meet people from around the world. Why is this especially important in today’s digital era?

Jean-Claude Biver: The more we network with one another digitally, the more important eye contact and personal contact become. That is what gives meaning and importance to events such as Baselworld.

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