Hublot is definitely one of the most unique references when it comes to referencing top-notch Swiss watchmaking. Despite it not being a century-old brand, it started off with a unique technique that little by little would throw them into the eyes of many watchmaking aficionados. Basel Shows is about to introduce you to this incredible brand’s accomplishments, as well as take a deeper look at the techniques they use in watchmaking.
Hublot’s history started in 1944 when Italian watchmaker Carlo Crocco was born. Since his birth, he was regarded as being the potential heir for his uncle’s company: Binda Group, a widely respected and decorated dynasty specialized in crafting Breil watches. However, in 1976, Crocco defied family tradition and boldly struck out on his own. However it wasn’t like he didn’t like watchmaking, it was that he wanted to be the creator of a watch design which would be unlike any he or his family had produced before.
He succeeded in 1980 when he first created the Hublot watch, after raising $4 million and opening MDM Geneva. The unique features of the watch had to do with its gold case and natural rubber strap. This was the very first time in the history of watchmaking, in which a precious underground material was combined with an above-ground natural substance. The influence of this technique soon spread, which lead to many other leading watchmaking brands starting to use rubber in their products as well.
The popularity of Hublot fired up after their first presentation in Baselworld, and since then, the brand became a recognized player in the watch industry. It’s still the perfect example of a name who is comfortable defying conventionality and industry norms when it comes to traditional watchmaking. As you can tell by the varied examples we’ve picked in this article the brand is definitely one to embrace spirited and groundbreaking designs.
Being a brand present in almost every country, Hublot is a horology force to be reckoned with worldwide. They are highly noticeable for their ability to combine exotic materials (gold, ceramic, tantalum, red gold, titanium…) with Swiss watchmaking tradition. This originates a variety of colourful results for every taste and circumstance to any watch enthusiast.