At the beginning of the month in the 4th, Swiss watchmaker Breguet has presented a new exhibition in Shanghai this fall to build awareness among Chinese consumers. It was the first stop of the Asian international show.
The event took place in the world’s biggest store of the company in Xintiandi district. The event had has purpose to highlight Breguet’s history in China.
Breguet’s theme for the event was decisive inventions. However, the Shanghai version celebrated the brand’s almost 240 years of innovation in China.
Prior to Shanghai, Breguet took over the departures concourse of Geneva International Airport with an exhibit featuring its high-tech watches, the Type XXII 3880 and the Classique Chronométrie 7727.
Breguet’s exhibit, which ran for almost a month, focused on the brand’s technical innovation in watch design and manufacturing along with the brand’s history with aviation. This exhibit drew attention because of its size, and Breguet was able to increase brand awareness among travelers, who are a captive audience.