The 100% Design is an incredible extension of the London Design Fair 2019, that’s happening from September 19-22. Taking place at Olympia London, it will be showcased the latest design trends regarding furniture, lighting, textiles, materials as well as the most astonishing conceptual installations from the world’s best minds. The event has kicked off today, so Basel Shows will guide you through this amazing extension and its exhibitors, as well as give you a first look at this incredible event.

Located in the creative heart of East London, the London Design Fair is a four-day industry design event that brings together 550 exhibitors from 36 countries, including independent designers, established brands, international country pavilions, features, and exhibitions. As the most international trade destination during the annual London Design Festival over 29,000 influential: retail buyers, architects, interior designers, press, designers and design-savvy public attend to see and specify the very latest furniture, lighting, textiles, materials and conceptual installations from around the world.

For the 2019 edition of London Design Fair, collectable design gallery Adorno join with Crossovers, featuring 12 countries, 12 curators and an astounding 100 designs; The Bathroom Gallery, run in partnership with ELLE Decoration launches, featuring an expertly edited selection of leading bathroom brands across the top floor of the venue, and lighting show [d]arc room relocates to the Fair showcasing an astounding 75 decorative, architectural and technical lighting brands.

Within the London Design Fair 2019, there’s the 100% Design, an event that attracts over 27,000 visitors across 4 days, at Olympia London. Visitors to the award-winning show include architects, designers, specifiers, retailers, developers and more looking to source products for their latest projects as well as inspiring new design not seen anywhere else. It will feature a talks programme, bespoke installations and a curated selection of world-leading international brands.

Among some of the top brands you can see there we have to point to bespoke French brands such as ARGILE, Bleu Jour, Focus Fireplaces, Maison Bahya, and Tedzuki Atelier. There will also be some German brands such as Cradle to Cradle and Karcher GmbH. There is also a couple of bespoke luxury brands present there as you can see from the following images of day 1 of the event. Keep scrolling down for some inspiration.