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Baselworld’s luxury watch brands

Just few days left to the world’s biggest and most important event for the watch and jewellery industry- Baselworld. Fair that offers you a unique overview of everything that the industry has to offer globally. It is there that you can see the new collections, creations and innovations of the year: trends are set at Baselworld.

Baselshows wants to prepare you for that extraordinary event by presenting luxury watch brands.



Breitling is one of the original pioneers of the wristwatch chronograph, a complication that has come to define the brand’s collection. Breitling enjoys close links with the world of aviation, both through its collection of aeronautically themed timepieces and through associations with events such as the Reno Air Races. In 2009, Breitling unveiled its own chronograph movement, the Calibre 01, which was followed in 2011 by the Calibre 04.



Ever since it first began crafting fine watches and jewellery back in 1847, Cartier has been a byword for luxury. The Parisian house is also universally revered as the brand that popularised the wristwatch at the turn of the 20th century, with the introduction of the original Santos. Ultimately, the brand stands for desirability – nothing says you’ve made it quite like Cartier.



One of the giants of watchmaking, Omega enjoys brand recognition all over the world – and on the Moon. The famous Speedmaster Professional ‘Moonwatch’ accompanied the Apollo 11 crew to the Moon in 1969 and became the first and only watch to be worn on the lunar surface. In the process, it became one of the true iconic watch designs. Omega watches are known for their reliability, accuracy, performance and style.



Rolex watches are symbols of excellence, performance and prestige. Throughout its history, Rolex has pioneered the development of the wristwatch for the modern era. The company is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch, the Oyster, and the Perpetual rotor self-winding mechanism. Today, Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring and philanthropic programmes.

IWC Schaffhausen


If there’s one thing you can’t fake in the watch industry, it’s heritage. The International Watch Company has been with us since 1868 when Boston watchmaker Florentine Ariosto Jones planted his watch business in Schaffhausen, starting a business that has brought us some of the most iconic watches in history.

Patek Philippe


Patek Philippe holds the rare distinction of being a deeply horological watch house and also a household name. The independent family company keeps production levels deliberately low to maintain exclusivity and watchmaking standards unstintingly high, even going so far as to introduce its own quality standard – the Patek Philippe Seal – because no other recognised mark of excellence was sufficiently thorough.

TAG Heuer


Watch brands don’t come much bigger than TAG Heuer – it is one of the most recognised brand names in the world. Part of the reason for this is a long-standing relationship with sports timing – motorsport in particular – but the brand’s success lies in a collection of watches inspired by 150 years of watchmaking history. From the Monaco to the new Monza, TAG Heuer’s catalogue of iconic watch designs just seems to get better with age.



Sometimes a watch design comes to life in response to a challenge. When the Royal Italian Navy turned to Panerai in 1936 for a reliable, water-resistant watch, the result was the Radiomir. It was followed by the equally iconic Luminor, which, like the Radiomir, takes its name from the luminescent material Panerai developed to make its watches legible in dark conditions. Today, the Italian styling remains, backed up by Swiss-made movements.



In its long and illustrious history, Jaeger-LeCoultre has produced over 1,000 different in-house calibres, an astonishing record the brand is rightly proud of. Sixty of those calibres (many of them among the most complicated in the world) feature across the contemporary collection, making Jaeger-LeCoultre one of the most prolific of today’s in-house movement manufacturers.



It’s been observed that you can gauge glamour and luxury by the celebrity it attracts. If that’s true, there’s no stronger claim to the title of world’s most glamorous watch brand than Chopard’s. Consider the little-known Chopard Oscar Winner’s Club – for the last nine years, every star wearing Chopard at the Academy Awards has walked off with a golden statue.

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