Baselworld has announced a couple of plans that they have in store for the 2020 edition during a press conference held on the last day of the event. During the conference, the show’s managing director Michel Loris-Melikoff has made clear his visions regarding the future of the event.
The conference showed some values that reveal a concerning future regarding the interest around Baselworld: the 2019 edition managed to gather more than 81 thousand visitors, around 520 brands have marked their presence at the event and there were more than 3,000 individuals attending from media outlets.
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However, during the conference, Michel Loris-Melikoff emphasised the words ‘change’ and ‘transformation’, specifically in the fact that he hopes to expand and diversify the role that Baselworld plays as a whole for many watchmakers as well as a traditional trade show model.
One of the main goals set to be in motion next year will involve the event embracing the digital world more and more, as well as the fact that Baselworld and SIHH will have complementing dates starting next year. The date in which the two events will take place will be during April and this is definitely the measure taken by both the organizations that has raised many eyebrows ever since it was officially announced.
There have also been some plans to change the tag line of Baselworld to: “The Watch and Jewellery Community”, while at the same time the focus in giving a greater emphasis on the jewellery sector, including precious stones such as gems and pearls.
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The Baselworld organization is also planning on re-opening Hall 2 in 2020 as well as the opening of another new press centre to be made for the media. Michel Loris-Melikoff has also given some hints in relation to some pop-up events around the world over the course of 12 months in between instalments of Baselworld. However, only in 2020 will we get a clearer picture of how much Baselworld will have changed from 2019 to 2020.