H. Moser & Cie has recently unveiled Swiss Alp Watch Concept Black, a watch intended to take a dig at the Apple Watch. This one calls attention in particular due to the lack of hands or a dial.
The only thing that is visible when looking at this watch is the flying tourbillon mechanism used to counteract the effects of gravity. The main idea behind this watch is that instead of looking at the watch to check the time the user is supposed to sound a minute repeater whose chimes will tell him or her if the person is running late.
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While this watch is supposed to allude to an Apple Watch with the screen turned off, the creators also intended to allude back to a time when people needed a repeater to tell the time in the dark. To adjust the time in the watch all the person has to do is to pull out the crown in order to let the indicators guide the way.
The brand has also stated that this is intended to make people go deeper back into the roots of watchmaking. They intended for this watch to be a “timekeeper” rather than a “time-wasting ‘smart’ device displaying notifications”, hence the commentary directed towards the Apple watch.
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Right now this watch is $350,000, and it’s already been announced by H. Moser & Cie that there will be more copies of this watch produced in the next months.
