François Thiébaud, president of the swiss exhibitors committee, tells Baselshows about the global trade show’s benefits for them. This interview it was made by Baselworld Daily News and you can download it.
BWDN: Mr. Thiébaud, why is Basel world so important to its Swiss exhibitors, especially the smaller ones?
François Thiébaud: a lot of eyes, not only here, but worldwide, look at baselworldfortrendsandnew products, thanks to 21st century technology like the internet, blogs or e-commerce. swiss brands are all together here, not only to sell but to be seen and, especially for smaller ones, to be discovered, to share and be inspired.
BS:Digital devices like smart phones or tablets also display time. Can Swiss watches compete?
Actually, the two are different and don’t compete. swiss watches are like fine wine, something special. today, consumers are rediscovering the beauty and emotionality of traditional timepieces, especially mechanical ones. they value the fine craftsmanship and traditions of swiss watchmakers, known for precision and timing.
The increase in Asian visitors and media at Baselworld is apparent. What does that mean for Swiss exhibitors?
Half of the world’s people live in asia, which has many emerging markets. that means people have more money to spend on more things of value. they pay attention to swiss products, especially watches, because they appreciate swiss traditions, craftsmanship and customer service, and know they get high-quality products and real value for their money
You can download all the Baselworld Daily News here: http://media.messe.ch/epaper/BASELWORLD/2014/BWDN20140402/epaper/BWDN20140402.pdf