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Jaeger-LeCoultre opens new flagship boutique in Geneva

Swiss luxury watch-maker Jaeger-LeCoultre has recently opened a new flagship boutique in Geneva, Switzerland.

Located on the prestigious Rue du Rhone at no. 56, the new boutique reflects the latest retail design concept of the brand.

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Jaeger-LeCoultre opens new flagship boutique in Geneva Jaeger LeCoultre boutique New York Madison Avenue

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The new boutique is a meeting place where collectors and connoisseurs can discover the Haute Horlogerie and Haute Joaillerie models, as well as admire the movements created by Jaeger-LeCoultre for more than 180 years through a permanent exhibition. A watchmaker present in the boutique is delighted to share his passion with clients and to welcome them for personalised appointments.

Jaeger-LeCoultre is a luxury swiss watch and clock manufacture based in Le Sentier, Switzerland, that dates back to the first half of the nineteenth century, founded by Antoine LeCoultre in 1833.

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The brand has hundreds of inventions and over a thousand calibres to its name, including the world’s smallest calibre, one of the world’s most complicated wristwatches and a timepiece of near-perpetual movement. The company has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000.