Christmas is coming and this year Bulgari lights up iconic cities around the world with exclusive lights that recreate its most iconic jewellery designs.
Bulgari, one of the best jewelry brands around the world, knows how to work magic into Christmas. For the coming holiday season, the creator of renown luxury goods will bring light into cities around the world by recreating its most iconic jewellery designs into bigger-than-life light installations that encircle the brand’s boutiques. Think Bulgari’s signature Serpenti wrapped around the boutique. Talk about luminous charm. The jeweller also rolls out the Diva motif this year as well.
Moscow, Seoul, Tokyo and Taipei house the Serpenti, and Paris, New York and Chengdu are graced with the seduction of the Diva. Chengdu’s installation merits special mention. Shining with 94.828 individual lights and over 13-metre tall, the lights are the brainchild of a design process that spanned 60 days to create and four days to set up. The LED lights used are all handmade and eco-friendly too.
For its homeland in Rome, Bulgari reserved a street-long lighting display, illuminating the prestigious Via dei Condotti with portals that recall its ancestral architecture to brighten the holiday road ahead. At the apex of each portal arch shines an eight-pointed star, the legendary symbol of the four cardinal points – North, South, East and West – as they are united to the two solstices, and the two equinoxes. Representing balance and cosmic order, and closely linked to the concept “Roma Caput Mundi,” this symbolic eight-pointed star stands centred on the floor at Bulgari’s flagship store, with sister stars decorating Bulgari boutiques around the world.
Within the Via dei Condotti store windows – and in all the 300 store windows worldwide – this star twinkles anew, joined by beautiful Bulgari constellations – the Snake to echo of the seductive Serpenti collection, the Peacock constellation to interpret resplendent Diva, and the Lion to recall the audacious spirit of B.zero1.
So, if you’re planning on seeking some glamour to your luxury life, we suggest you one of these shinning cities as a destiny, in order for you to Have a Sparkling Christmas with Bulgari.