Gucci Timepieces & Jewelry unveiled its new global advertising campaign at Baselworld 2015.
Shot by photographer SŒlve SundsbŒ, these glamorous portraits feature Danish model Nadja Bender and Italian male model Tommaso De Benedictis.
The campaign is made up of five visuals, showcasing four timepieces ă two for women and two for men ă and a selection of stunning women’s High Jewelry items. Nadja is seen wearing the brand-new Diamantissima watch, a new, refined timepiece for the modern woman. In a change of mood, she also reveals one of the new Horsebit timepiece extensions, which embodies a more contemporary allure.
Remember 2014 Gucci Trends: GUCCI WITH NEW PIECES AT BASELWORLD
Modeling Gucci Timepieces & Jewelry’s men’s offering, Tommaso shows off a new variant of the Gucci Dive watch, in all black, with a sporty rubber strap, and the chic G-Chrono timepiece in tones of bronze and brown, with its recognizable Gucci ÂGÊ detailing around the bezel.
Visuals for the High Jewelry collection show the Horsebit collection, whereby a luxurious horsebit bracelet and matching ring are worked in 18kt white gold, with diamond pavé embellishments.
The campaign visuals will be exhibited at Baselworld 2015 and in all media outlets from April 2015.
DIAMANTISSIMA WATCH COLLECTION
At Diamantissima collection. Five models in a range of sizes display a feminine look and feel with elegantly understated detailing. Each watch showcases the iconic diamante pattern that has inspired this line. This brand-new launch complements the Diamantissima Jewelry collection and offers to the modern woman a fresh new style.
GUCCI JEWELRY PRESENTS FLORA MOTIF IN A CONTEMPORARY ASSORTMENT OF FEMININE DESIGNS
Gucci Jewelry introduced to Baselworld 2015 a new fine jewelry collection inspired by the flora motif. Poetic, delicate and elegant, the line explores different styles featured in both the high jewelry masterpieces and the exquisite fine jewelry. Gucci Flora’s dainty flowers and butterflies are worked in novel materials and techniques, whilst other new motifs, such as a skull and flower.