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BASELWORLD Novelties – Maurice Lacroix 2015 Collection

Baselworld is coming here and the news of the exhibitor’s brands keep reaching us!

Maurice Lacroix has repeatedly sought to conceive interesting timepieces which depict time in thought-provoking ways.

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Maurice Lacroix has a passion for progress and continually seeks ground-breaking ideas to charm and delight.

This year is no exception, the new Maurice Lacroix timepieces unveiled in Baselworld 2015 are all about mystery, precision, performance, aesthetics and mechanical perfection. Spoil yourself with this stunning new collection of timepieces!

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The progressive Swiss brand recognises the importance of the Asian market and has sought a brand ambassador who shares the company’s style and creativity.

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See also TOP 10 WATCHES OF BASELWORLD 2014

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The South Korean superstar Jang Dong Gun is the new brand ambassador of Maurice Lacroix. He exhibits incredible skill, mastering his craft and delighting audiences, both in his native South Korea and across all of Asia, with his own unique and popular brand of entertainment.

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Jang Dong Gun stated that he is extremely pleased with his new role: «It is a great honour for me to be the brand ambassador for Maurice Lacroix. This Swiss watch is a lot more than just a watch. It represents a philosophy and its outstanding quality and absolute precision are exceptional.»